Behavioral Research in Marketing I
Seminar
Main Campus
Course Description
This course prepares the student to do empirical behavioral research. It will cover all aspects of the research process, from hypothesis generation to experimental design to data analysis to writing up your results and submitting them for publication.
MKTG 641
Units: 3
See When It's Offered opens a new window opens in a new tab
Typically Offered
Not Available
Grading Basis
GSB Student Option LTR/PF
Class Level
Graduate School of Business
Instructional Mode
In Person
Gen Ed Requirement(s)
None